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Salon-brand joins professional portfolio.
November 16, 2016
By: Melissa Meisel
Beauty Elite Group—led by Owner and CEO Basim Shami, formerly of Farouk Systems—will buy Fuel Hair for an undisclosed amount in a private sale. This acquisition marks the first salon-only brand to join the professional portfolio, according t the company. Under its new ownership, Fuel Hair will maintain its DNA as a professional, prestige brand offering innovative formulations sold exclusively through salon distributors. The new team will continue to offer education to stylists and expand it...
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